Social Media Management
I have more than 7 years of experience managing professional social media accounts. Between August 2017 and April 2021, I increased Lextran’s social media following by more than 29% through engaging, consistent content. At WakeMed, I have introduced new strategic approaches to delivering a wide variety of content. We have grown our accounts significantly since I started working at WakeMed in May of 2021. Our monthly engagement rates are typically anywhere from 5 - 9%.
Education
Social media is a powerful way to educate the public and spread awareness of important issues. Throughout the COVID-19 pandemic WakeMed successfully utilized social media to share information about the virus, vaccination and more.
Reels
I introduced Reels into WakeMed’s social media strategy in July 2021. Since then Reels have become the crux of our content creation. Those posts are far more engaging than traditional posts and allow us to tell stories and share tips in new ways. Our most successful Reel garnered over 44,000 views. You can view all of our Reels here.
Marketing Campaign Elements
This post, and others that were similar, were a part of Lextran’s “We move people” campaign. It was positively received and was picked up organically by local media outlets in Lexington, KY.
Storytelling and Humanizing
Humanizing the brand is a crucial goal of mine when it comes to social media strategy. Showing the people and the places behind the name is so impactful and helps people connect with your organization.
Reporting
Reviewing analytics monthly is an important step in our social media strategy. I create reports each month for all platforms, discuss highlights, and talk about what is not performing and what we can do to refine approaches in those areas.