As the Marketing Coordinator at Lextran I am in charge of all photography. We use most of our photographs for social media, but some pieces are used in ads and informational brochures. I have established visual standards for photos such as incorporating a green color palette when possible, using a mixture of portraits and detail shots, and framing subjects in dynamic ways from interesting perspectives.
As the Marketing Coordinator for Lextran, I am responsible for all photography for the organization. Most of our pieces are used for social media, advertisements, and informational collateral. I have established some visual standards for our photos including: incorporate a green color palette when possible, use a mixture of wide shots; portraits; and detail shots, and frame subjects from unique perspectives when possible.