REACH is a new boutique-style, workout facility in Lexington, KY specializing in the use of VersaClimbers as part of their classes. This group needed a logo and identity for their new business. They wanted to relay messages of strength and innovation in their design. I chose a non-traditional font with clean lines and a color scheme that is extremely contrasting. I added the handles on either side that mimic the handles on the VersaClimbers themselves.