Lextran Website Redesign
After launching a new brand in 2018, Lextran needed a new website to reflect the new brand standards. The old site was incredibly outdated and inefficient for my team and the users. We worked with a web design firm to create a site that meet all our needs. We received a great deal of positive praise from our riders on the user experience of the new site and saw increased web traffic since it’s launch in February 2020.
TARGET AUDIENCE
Lextran’s ridership is very diverse. It consists of everyone from the lower/middle working class to university students and includes non-native English speakers as well as those with disabilities. Our previous website did not serve anyone in our audience well.
GOALS
When redesigning the site we knew it needed:
1) To be incredibly user-friendly and responsive
2) To have a content management system that was both simple and comprehensive
3) To adopt our new brand identity in an impactful way
4) To be screen-reader friendly and easily translated
RESULTS
We redesigned the site in less than a year and launched in February of 2020 much to the delight of our users and our marketing team.