Downtown Cary Park
I have had the honor of serving as the marketing specialist for Downtown Cary Park since January 2023. I was part of the initial staff hired to help open the Park to the public in late 2023. In my role, I oversee our small, but mighty, team as we market events, position the Park as regional tourist destination, and work with staff on day-to-day communications. This page highlights a portion of the work I am most proud of.
ANNUAL REPORT
After our first operational year (November ‘23 - November ‘24), I created an annual report for staff, stakeholders, and the public. This report reflected all our accomplishments in the first year from programming and facilties to marketing and major projects. This document showcases layout design, storytelling, and highlights my own team’s accomplishments. You can read the full report by clicking the button below.
OMNICHANNEL EVENT CAMPAIGNS
At Downtown Cary Park, we have more than 750 programs and events each year. A select few are considered signature events, which are intended to have a state-wide and regional draw. These events typically involve a larger marketing campaign to ensure the event meets attendance expectations and puts Cary on a larger stage. Click the the button below to review a campaign recap for 2025’s Pimento Cheese Festival.
10BEST AWARD
One of my proudest accomplishments here has been working to ensure that our play area, “The Nest”, was named America’s best public playground in USA Today’s 10Best Readers’ Choice Awards. This award is earned through a month-long period of voting. We created an intentional strategy to make sure community members were voting as much as possible. This included social media posts (and many reminders), on-site activations, special stickers, and much more.
SOCIAL MEDIA MANAGEMENT
At Downtown Cary Park, we have leaned in to a social-first approach when is comes to our marketing. Our audience on Instagram alone has grown by more than 650% under my leadership and maintains an engagement rate that is well above industry standards. Our success was highlighted in 2025 when one of our posts was a finalist for “Post of the Year” at the Government Social Media Awards Annual Conference.
COLLATERAL FOR GUESTS
I often collaborate with our operations team on items for passive programming, signage, community partnerships and more. Most of these collaberations are guest-facing. I compiled a few documents together in the link below that showcase: our general Park brochure, our Spring Library Booklet in partnership with our library neighbors, and a passive scavenger hunt for kids.
EVENT STICKERS
Park-goers have become huge fans of our event stickers. Each year we identify around 10 events that warrant fun stickers. Usually we manipulate the Park’s icon (a stylized cardinal) to fit the theme. We use them as a way to promote the event ahead of time, as giveaways, and even as prizes for aspects of some programs. I design each sticker, get approval from colleagues, make tweaks, and order them for the events.
EMAIL NEWSLETTERS
Our email newsletter subscriber list has been a powerful tool that we have been growing throughout my tenure. We highlight events, give the latest news and even offer subscriber exclusive content to our audience of more than 8,000.
MERCHANDISE
My team and I oversee the sourcing, designing, and ordering of all DCP merchandise. Our merch is a valuable marketing tool that takes the Park brand beyond our physical borders.