http://www.robertaustinhughes.com/work daily 1.0 2025-06-11 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522809147-GSLJ4SQAXOCH8KLATSFH/Operator+%283%29.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522762150-6DP1JVTMTIEAIYVOJYIV/IMG_8555.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522763503-7YQF5YS4SCDTQUANISAL/IMG_9526.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522806053-J74UWAA0JHV9P2CJFQL0/Mechanic+%284%29.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522870539-GY94ILYE988P3G3IM5DT/UK_Bus.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522714865-E82JG2BGCF0C1MA6RJCY/Bike_Brand.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522828838-XFB80NT4GO7YQP486GAV/Operator_Bike_Transit_Center.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522746404-J1781H705B5P25DQCN0F/Bus_Flowers.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522715242-GUWPK0K7IIRT61SAJAGK/Brand_Swag_Kid_Community_Engagement.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522741451-B411ZUJCPKX3NMSEQXN2/Employee_Customer_Service+%283%29.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568524423177-AYX7TQSPGTJ6EGDFN5K1/51604214_2266073003437416_8172961772286771200_o.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522807749-7KZTJ4B2OD4AQZYYQWQZ/IMG_9810.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522727537-VHAHM3G064ITIBNR4TQX/Document_Brand_Human_Resources.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522826975-6REIS6BYJ00NVQ45HNVL/Passenger_Kid_Transit_Center.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568524424325-JVO1SSMMH75VKJEIZHVN/60289844_2409333512444697_4848801451918491648_o.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522870113-TH4AI73P851OGT6YP3UY/Passenger_Operator_Bus.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522856685-WXX479KAGPT2VDGTCL5L/Public_Meeting.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522857999-SCRTMP4N2P2PZNFWPKT4/UK_Bus+%283%29.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522782256-CT6YIVIMK9B2M1HSRFDT/IMG_9788.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568524423943-U31X3KO3NN63AOD0AY64/57620733_2369344013110314_8207038712828133376_o.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522890739-P6OUVZW7467KDEGB669B/UK_Passenger.JPG Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568524423268-B3T2GP8ER35PMT5UTDAB/50263516_2235216269856423_7553486059225481216_o.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522717848-YV6TZ2SYOTT6UMZXY2AU/Bus_Operator.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568616167866-BHTMG88Z98RK5510TJRQ/JustinPowell_DriversSeat_Morning.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/75758fb6-02a6-4174-bdf6-c6d5cab90758/Screen+Shot+2022-08-28+at+10.30.50+PM.png Work - Storytelling and Humanizing Humanizing a brand is a crucial goal of mine when it comes to social media strategy. Showing the people and the places behind the name is so impactful and helps people connect with your organization. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/debb3b46-f7ca-4834-a6b6-c4a846d0cf1f/Screenshot+2024-06-18+at+8.48.39%E2%80%AFAM.png Work - Reels I introduced Reels into WakeMed’s social media strategy in July 2021. Since then Reels have become the most impactful form of content on Instagram and have very powerful reach. At Downtown Cary Park, some Reels have been responsible for gaining several hundred followers and amassing nearly several thousand plays. Read this case study about a specific Reel and its success. I love generating creative Reels and think they are truly a game changer for marketers with limited budgets. View all Downtown Cary Park Reels here. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/82d1068b-3d88-4a67-9cfa-3b14776402b8/IMG_8283.jpg Work - My Approach I believe that social media is one of the most effective marketing tools for all businesses and organizations. You have complete control over the branding, imagery, voice and content. Some businesses and brands approach social media as another check box - throwing up a quick text-ridden Canva graphic. That is not enough these days. My goal on social media is to create authentic, engaging content that your followers (and soon-to-be followers) want to see. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/ccac4652-b3e8-4c47-9ff1-34052ff91156/Screen+Shot+2022-08-28+at+10.26.11+PM.png Work - Education Social media is a powerful way to educate the public and spread awareness of important issues. Throughout the COVID-19 pandemic WakeMed successfully utilized social media to share information about the virus, vaccination and more. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568611864958-0XTCJO3VLGGY2X9M3UGW/Lextran_BusWrapContest.png Work - Marketing Campaign Elements This post, and others that were similar, were a part of Lextran’s “We move people” campaign. It was positively received and was picked up organically by local media outlets in Lexington, KY. Part of the success of this post was achieved through adding paid dollars behind it. A little can go a long way when it comes to boosted posts. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/7d39ce87-bc7f-4447-9582-8cbd13bc8162/Screen+Shot+2022-08-28+at+10.34.30+PM.png Work - Reporting Reviewing analytics monthly is an important step in any social media strategy. I create reports each month for all platforms, discuss highlights, and talk about what is and is not performing. Then I or my team can decide how to refine approaches in those areas. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612236535783-Z1CITPOGS4PISMPH9JCY/IMG_2341.JPG Work - RESULTS Our specific call to action was: visit our website, sign our safety pledge, and we will send you a face mask. The safety pledge form contained a “How did you hear about the pledge?” drop down menu, which gave us insight into our most valuable channels. From October 31, 2020 - March 4, 2021 we received over 500 pledges. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612235296758-TC6X7C0Q5L7ULOOE3ZT0/Lextran%2B2020-9199.jpg Work - COMMERCIAL We placed our 30 and 15 second commercial on a local news station where we secured 45 spots per month. We also bought placements through OTT and generated 133,000 impressions in 4 months. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612235676139-HL7DS1M2TSUJTG94QQOJ/TrustinTransit_DigitalAds.jpg Work - DIGITAL ADS Our combination of digital ads garnered over 1.5 million impressions during the campaign. Display ads ran on the Weather Channel App, high impact ads ran on local media partners desktop and mobile websites, and interstitial ads ran on local media apps. At the end of the campaign our ads had received over 6,500 clicks. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612235941013-TSUXID0UQPHN2YWC5LR4/MagazineAd.jpg Work - PRINT PUBLICATIONS We partnered with three local print publications that circulated 55,000 copies each month throughout the campaign. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/5eb03a4f-be40-4819-a085-edc350b92e73/Screenshot+2024-06-18+at+9.14.18%E2%80%AFAM.png Work - EMAIL NEWSLETTERS At Downtown Cary Park, our email newsletter subscriber list has been a powerful tool that we have been growing throughout my tenure. We highlight events, give the latest news and even offer subscriber exclusive content. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/c41ef39d-8ed7-45d7-b4f5-ef0aaa5fdb08/reserved+seats.jpg Work - BLOGS I developed a new tradition at Lextran in which the transit authority reserves one seat on each bus in February. The purpose is to bring awareness to and honor the civil rights icons who contributed to the end of racial segregation on public transit. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/a72312e8-7b3e-4719-bfbe-2160b4548e50/22Reasons.jpg Work - LISTICLES Listicles are always a fun way to write a blog. In this example I utilized the serendipity of 2/22/2022 to create a blog that supported recruitment efforts. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/cacb3065-0562-4cd9-b3d5-a065b045c2e0/Jessica_WHM.png Work - PERSONAL BLOGS At WakeMed, we often share patient stories to spotlight success stories, share updates, or spread awareness of conditions. This blog was part of our Women’s Health Month series. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612236535783-Z1CITPOGS4PISMPH9JCY/IMG_2341.JPG Work - PRESS RELEASES I have many years of experiences writing press releases. below is an article that was written utilizing the press release I distributed to the media. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/3fe3d84b-b943-498b-935c-fd22dd4f6a06/Screenshot+2024-06-18+at+9.01.32%E2%80%AFAM.png Work - SOCIAL MEDIA All the captions in Downtown Cary Park posts are developed by me and my team. Although they are shorter than a traditional, lengthy sample I feel they are a good example of how important concise writing can be - especially in today’s world. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718710811528-OOANHFV7UVHOPT9GJ4VG/TheBarkBar_Square.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718710092200-MACSJ2HXW18BUEDGMJWT/Lextran_Square.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718710092228-JH41FVWKQ5K6JKYFAURN/Market317_Square.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718710092907-K9GQT6YZ9PEAPXFA04U3/Reach_Square.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/20e7ddd0-c584-48c6-a7db-49a4b083b7e6/DCP-webmockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612238041737-AOQFDA6KSTUNUEQAVMVW/WebsiteMockups.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/5b833de8-a54b-4b1c-a6de-963b6883617c/IMG_2304+2.JPG Work - 10BEST AWARD One of my proudest accomplishments here has been working to ensure that our play area, “The Nest”, was named America’s best public playground in USA Today’s 10Best Readers’ Choice Awards. This award is earned through a month-long period of voting. We created an intentional strategy to make sure community members were voting as much as possible. This included social media posts (and many reminders), on-site activations, special stickers, and much more. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/df383330-de33-4107-b225-6a93e76e0d04/IMG_3342.jpg Work - SOCIAL MEDIA MANAGEMENT At Downtown Cary Park, we have leaned in to a social-first approach when is comes to our marketing. Our audience on Instagram alone has grown by more than 650% under my leadership and maintains an engagement rate that is well above industry standards. Our success was highlighted in 2025 when one of our posts was a finalist for “Post of the Year” at the Government Social Media Awards Annual Conference. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1106daec-f0da-471f-b3d8-b6707645cf04/IMG_2509.jpg Work - OMNICHANNEL EVENT CAMPAIGNS At Downtown Cary Park, we have more than 750 programs and events each year. A select few are considered signature events, which are intended to have a state-wide and regional draw. These events typically involve a larger marketing campaign to ensure the event meets attendance expectations and puts Cary on a larger stage. Click the the button below to review a campaign recap for 2025’s Pimento Cheese Festival. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/5d65f5a8-e317-4dda-b6b3-0716fedbb9fc/Cary+DTP+Park+-90+%281%29.jpg Work - COLLATERAL FOR GUESTS I often collaborate with our operations team on items for passive programming, signage, community partnerships and more. Most of these collaberations are guest-facing. I compiled a few documents together in the link below that showcase: our general Park brochure, our Spring Library Booklet in partnership with our library neighbors, and a passive scavenger hunt for kids. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/c0044c54-1cb4-4532-98c8-2ac838b2a156/Screenshot+2025-06-10+at+9.40.11%E2%80%AFPM.png Work - EMAIL NEWSLETTERS Our email newsletter subscriber list has been a powerful tool that we have been growing throughout my tenure. We highlight events, give the latest news and even offer subscriber exclusive content to our audience of more than 8,000. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/4fec17af-91de-45a2-93c0-6404528e2452/Screenshot+2025-06-10+at+9.47.31%E2%80%AFPM.png Work - MERCHANDISE My team and I oversee the sourcing, designing, and ordering of all DCP merchandise. Our merch is a valuable marketing tool that takes the Park brand beyond our physical borders. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/76bfb7a1-c6f8-439a-857b-cbadbbb965d3/Cary+DTP+Landscape-51.jpg Work - ANNUAL REPORT After our first operational year (November ‘23 - November ‘24), I created an annual report for staff, stakeholders, and the public. This report reflected all our accomplishments in the first year from programming and facilties to marketing and major projects. This document showcases layout design, storytelling, and highlights my own team’s accomplishments. You can read the full report by clicking the button below. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/241a5e6b-b4b6-468e-808f-a50bfde3d623/DCP_Stickers.jpg Work - EVENT STICKERS Park-goers have become huge fans of our event stickers. Each year we identify around 10 events that warrant fun stickers. Usually we manipulate the Park’s icon (a stylized cardinal) to fit the theme. We use them as a way to promote the event ahead of time, as giveaways, and even as prizes for aspects of some programs. I design each sticker, get approval from colleagues, make tweaks, and order them for the events. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568316176912-JUQFQ448R3W6DXPJ5NAX/SMSLogo.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568494575712-SBJRAL5B84HPTV5ZD7ZJ/CasaRenewLogo_Website.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568577973223-5OGKOC2ZJ97AQ2FPTG9I/HumanizationCampaign_Header.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568578014034-KQKCHM13JGTH08XSBLI3/KeenelandCampaign_Header.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568615597578-050IVGYRR9W51TN6FEPZ/LextranVideos_Header.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568615810904-C8Z8PFDOUGAUMUN82OEM/PathfinderVideos_Header.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568615872029-8M54HWME17DLIP75DPUH/SeedleafVideos_Header.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612237228258-YLPZ6VXNFZSJLL5OOVT5/TrustinTransitThumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992702807-PU1EUS4G3IFE1H6O7YNE/DesignCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992746822-6T780O0SIH8KR5RYF4UE/SocialCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992777975-B8Y0SVS93F87DW6XHDPO/WritingCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992847062-21SGU0E29AUNGSF4ZQPF/WebDesignCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992895657-Q4UX1K838PC6JXL5RDAQ/PhotographyCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718992937702-L15MGFDMN4CRFME1HHT5/VideoCover.jpg Work https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/11ecdebc-a31f-48c2-ad76-9b71eb46527b/DCP_1.jpg Work http://www.robertaustinhughes.com/the-finance-pulse daily 0.75 2016-03-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse http://www.robertaustinhughes.com/reach daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568309864380-O3PLX40G2XR6WP8UZ3R4/DSC06647.jpg REACH Branding https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568309864380-O3PLX40G2XR6WP8UZ3R4/DSC06647.jpg REACH Branding https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568309811723-1QXNCP4ZWPH7J5RVZKN9/REACHLogo.png REACH Branding https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568309906292-BXA019PPPDQPWT8A077I/REACH_Website_Marks.png REACH Branding https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568309940732-L5XS099R7ESI14DUTDIC/DSC06495.jpg REACH Branding https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1568522067140-HF6VNAACHJ88HN0BIOQC/REACHHorizontal.gif REACH Branding http://www.robertaustinhughes.com/thebarkbar daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718712329673-TFX38UBYSYXCCSQUSN6I/TheBarkBar.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718712329673-TFX38UBYSYXCCSQUSN6I/TheBarkBar.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718711286492-K7NC5NSNAC8E4SUAYS6A/TheBarkBar_Horizontal.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718711004167-6EWV6ZEQPK37D4KXG9PF/BarkBarCoaster.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718711006652-89XO2ZXG666K88O6CWRH/BarkBarShirts.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718711006038-9QXXQBU2H2UVW1DNNVHQ/MENUMockup.jpg The Bark Bar https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718711008892-30SMR7GV9FL1Y2TED91O/WaterBowls.jpg The Bark Bar http://www.robertaustinhughes.com/lextran daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1571713757698-SC0TURIPLQTXGXXQ9MA1/Lextran_Logos.jpg Lextran https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1571713757698-SC0TURIPLQTXGXXQ9MA1/Lextran_Logos.jpg Lextran https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1571713673840-Y0JZLE03W9BL63N9TQTY/Lextran_LayoutDesign.jpg Lextran https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1571713706021-L46L1TU80H6KV6WCNHB2/Lextran_GraphicElements.jpg Lextran https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612235941013-TSUXID0UQPHN2YWC5LR4/MagazineAd.jpg Lextran http://www.robertaustinhughes.com/market317 daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718713028710-GA7HIFGZ1AMLGQ6YT8Q5/Market317.jpg Market 317 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718713028710-GA7HIFGZ1AMLGQ6YT8Q5/Market317.jpg Market 317 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718713176929-3W9JBRQ65CMLIQ7IQ1DY/Markte317Logos.jpg Market 317 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718712844353-ZHP2ZE1ITMDMTNIR9OJU/CoffeeCupMockUp_2.jpg Market 317 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718712844396-NJ4K7F5HO9WZC079MJE8/DoorLogoMockUp_2.jpg Market 317 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1718712845251-VSDDMIY51R8WMG2D876T/SandwichBoardMockUp_2.jpg Market 317 http://www.robertaustinhughes.com/about daily 0.75 2024-07-16 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/59988107-c2a8-4f00-a5e2-c0b951a46e03/Austin-%282%29.jpg About http://www.robertaustinhughes.com/contactme daily 0.75 2019-09-16 http://www.robertaustinhughes.com/video-production daily 0.75 2018-08-24 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1432078506445-ZM97PIHG9IO5S2DER0YL/DSC_3015.JPG Video http://www.robertaustinhughes.com/about-1 daily 0.75 2019-09-06 http://www.robertaustinhughes.com/lextran-website daily 0.75 2025-01-20 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612237671755-LWJ9R6PRUREFJXM26G3P/Audience.jpg Lextran Website - TARGET AUDIENCE Lextran’s ridership is very diverse. It consists of everyone from the lower/middle working class to university students and includes non-native English speakers as well as those with disabilities. Our previous website did not serve anyone in our audience well. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612237837710-QT01KAO8PF363IHGH8D6/Goals.jpg Lextran Website - GOALS When redesigning the site we knew it needed: 1) To be incredibly user-friendly and responsive 2) To have a content management system that was both simple and comprehensive 3) To adopt our new brand identity in an impactful way 4) To be screen-reader friendly and easily translated https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612238041737-AOQFDA6KSTUNUEQAVMVW/WebsiteMockups.jpg Lextran Website - RESULTS We redesigned the site in less than a year and launched in February of 2020 much to the delight of our users and our marketing team. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612238595445-DA9YFD9GWX6OYMA4P11W/WebsiteRedesignThumbnail.jpg Lextran Website http://www.robertaustinhughes.com/dcpwebsite daily 0.75 2025-01-20 https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/f580880d-2411-4c87-b658-55dc61d0ad19/ComputerinPark.png DCP Website - Goals When flushing out a full site design we knew we needed it: 1) To easily highlight events and park happenings 2) To have a Wordpress CMS that our non-tech staff could easily edit 3) To have multiple page types to suit different purposes 4) To be accessible to all https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/20e7ddd0-c584-48c6-a7db-49a4b083b7e6/DCP-webmockup.jpg DCP Website - Results When we launched our new site our audience was pleased with the design and functionality. From November 2023 - June 2024 we have had more than 330,000 users visit the website to learn more about the Park, plan their visit, check out upcoming events. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/fc46f0a4-60b3-469a-a22b-45d3378a76b5/Raya5.jpg DCP Website - Audience Downtown Cary Park is a place for EVERYONE no matter your age, ability, background, socio-economic status, etc. Our website needed to be able to serve a wide-audience. https://images.squarespace-cdn.com/content/v1/54852c02e4b0395ca99bbc0c/1612238595445-DA9YFD9GWX6OYMA4P11W/WebsiteRedesignThumbnail.jpg DCP Website